13 Mind-Blowing Visual Content Marketing StatisticsReading Time: 4 minutes
Visual content marketing is a powerful tool businesses can use to promote their products and services. The visual content marketing statistics below demonstrate how effective visual content can engage customers, increase website traffic, and drive conversions.
1. Visual content is processed 60,000 times faster than text. This means incorporating visual content such as images, videos, and infographics into your marketing strategy can help capture the attention of potential customers quickly and efficiently.
2. Posts that include images produce 650% higher engagement than text-only posts. This is because visual content is more eye-catching and memorable than text. An example of this can be seen in social media marketing, where posts with images tend to get more likes, comments, and shares.
3. Tweets with images receive 150% more retweets than tweets without images. This shows that incorporating visuals into your social media strategy can help increase engagement and reach. (source : twitter)
4. Including videos on a landing page can increase conversion rates by 86%. Videos are a powerful tool for explaining your product or service and convincing customers to take action. For example, video ads can show how a product works, giving customers a better understanding of its features and benefits and answering queries more visually, which has better convincing power.
5. Did you know infographics are liked and shared on social media 3 times more than other forms of content? Infographics are an excellent format to present complex information easy-to-understand visual format. An example of this can be seen in the health industry, where infographics are often used to educate people about various health issues and conditions.
6. People remember 80% of what they see, compared to 20% of what they read and 10% of what they hear. Need more be said about the power of visual content in creating a lasting impression on your target audience! For example, a well-designed infographic can help people remember important statistics and facts about a particular topic.
7. Posts with images see more than 2 times the engagement compared to posts without images. Because Facebook / Instagram are visual platforms, including visually appealing content in your posts is important. Instagram users are 58 times more likely to engage with branded content than Facebook users and 120 times more likely than Twitter users. This shows that Instagram is a highly visual platform and perfect for promoting visual content. For example, businesses can use Instagram to showcase their products and services through visually appealing posts and stories. For example, businesses can use high-quality images to showcase their products and services on Facebook / Instagram.
8. Visual content can increase website traffic by 12%. By including visual content such as images, videos, and infographics on your website, you can make it more engaging and attractive to visitors. For example, a travel website can use high-quality images to showcase popular destinations, helping potential customers visualize their next vacation.
9. Including a photo with a press release can increase views by 45%. Press releases that include visuals are more likely to be read and shared by journalists and bloggers. For example, a new product launch can be accompanied by a high-quality image to help attract media attention.
10. Visual content is more likely to be shared on social media than text-only content. This means that by incorporating visual content in your social media strategy, you can increase the reach and visibility of your brand. For example, businesses can use social media to share visually appealing images and videos that help promote their products and services.
11. Blog posts with images receive 94% more views than those without images. By including images in your blog posts, you can make them more visually appealing and engaging for your readers. For example, a blog post about a new product launch can include images showcasing its features and benefits, making it more attractive to potential customers. Using relevant images in blog posts can also help with search engine optimization (SEO) by making the content more shareable and increasing visitors’ time on your site.
12. Visual content marketing can improve email open rates by 26% and click-through rates by 300%. By incorporating visual elements such as images and videos into email marketing campaigns, businesses can make their emails more visually appealing and engaging for subscribers. For example, a clothing retailer can use images of their latest collection to entice subscribers to visit their website and make a purchase.
13. Video is projected to account for 82% of all internet traffic. This demonstrates the growing importance of video in digital marketing strategies. Video content marketing can be used in various ways, including product demos, brand storytelling, and customer testimonials. For example, a software company can use a video to showcase how its product works and the benefits it can provide to businesses.
These statistics show that incorporating visual content into your digital marketing strategy can significantly impact engagement, website traffic, and conversions. Businesses that invest in high-quality visual content such as images, videos, and infographics are more likely to capture the attention of potential customers and stand out in a crowded digital landscape. Businesses can create a compelling and memorable brand presence using a mix of visual content types and platforms.