Yes, these are different pages with their own clearly defined objectives. Landing pages can be short-term utilities while the home page is not. At the design stage, it is important to understand the goals of each type; the homepage of your website sets the stage for your brand's long-term positioning, whereas a landing page is the means to accomplish specific goals on the journey to the brand's success.
Designing landing pages for competitive advantages requires optimization tactics that propel visitors to take the desired action. There is no standard method list of must-haves when it comes to a landing page as it is driven by the experience of the digital marketing agency, exposure to multiple campaign formats, and data analytics capabilities. Some essential elements are Headlines, Visuals (images, videos), Content that engages with ease, smart forms that make for an easy user journey, Multiple CTA’s, etc.
Top-notch campaign-specific landing page designs with BrandFame will give you an unrivalled edge over your competitors.
If you need more from your digital marketing campaigns, try out our landing page design services today!contact us